About Us

At Down South Suga, we believe self-expression is self-care and it knows no boundaries. Skincare, including lip care, is a universal form of expression transcending beyond gender, and it offers a creative way for everyone to show up authentically in their lives. Through daily skincare routines, we connect with ourselves, carving out precious moments of self-love, mindfulness and restoration. Our mission and values enables us to be bold in our approach to uplift the uniqueness of the individual and change the community narrative to compassion and care for all. 

Our Values:

Authenticity - we honor individuality, encouraging everyone to express themselves freely and unapologetically 
Adaptability - just like self-care evolves, so do we. We embrace change, innovation and the ever-growing needs of our community. 
Solidarity - We stand together in the belief of self-care and healthy skincare practices should be accessible to all. 
Compassion - Every product is crafted with intention, care and the commitment to cultivate a sense of well-being. 
Community - We uplift and create a space for connection, ensuring everyone who engages with Down South Suga feels seen, valued and inspired. 

Our Mission

Our mission is simple yet profound:

to share the gift of lip care as a tool for healing, empowerment and inspiration. Down South Suga invites everyone to embrace lip care not just as a routine, but as a therapeutic, luxurious act of self-love and self-expression. Let us provide you, and all seekers of serene living with self-care products to serve as your source of comfort and confidence.

Our Founder

Down South Suga was born from a journey of healing and self-discovery. Founder, Darren Lewis envisioned a self-care product not only to provide comfort but to create a sacred space for therapeutic fulfillment. Recognizing the power of lip care as a booster of self-esteem, Darren set out to craft products to celebrate the importance of prioritizing personal care daily. 

As a devoted lip balm user, Darren struggled to find products to meet his essential needs for texture and natural, nourishing ingredients. After years of extensive testing, he discovered the perfect formula - one combing effectiveness with a touch of luxury.